Logos & Branding
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Our Logo Story
We designed a lettermark logo in which the bold solid lines of a “W” provide a strong foundation for colorful lines to emerge.
Each line—like each WSD student—follows its own unique path. The lines have a common starting point but no fixed ending, symbolizing the limitless potential each student possesses.
Taken as a whole, the lines resemble a flag in the breeze, representing WSD as a leader in education and a rallying point of pride for the community.
The warm and cool tones of the lines also recall Wenatchee’s rolling land, rivers, and sunsets, but the logo symbolizes more than just the topography of the land. It symbolizes the topography of our community—our people, culture, energy, and promise.
Logos
The below logos are approved for reproduction and use.
Primary Logo Vertical:
(Prints best for small applications)
Primary Logo Horizontal:
(best for small applications)
Wordmark:
Brandmark:
Color Palette
Fonts
These are the fonts used within our brand assets.
Catamaran
- This is a SemiBold font that is used for links, headings and titles. It can be used at a variety of sizes for visual emphasis.
- Download this font
Work Sans
- This is a Regular font used for body copy.
- Download this font
Bitter
- This is a decorative accent font used for component headings, quotes, or callout text areas.
- Download this font
Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email District Communications Director Diana Haglund at haglund.d@wenatcheeschools.org.
Thank you for retaining our brand identity.